Designing Digital Experiences With (and Without) AI

A two-day inaugural workshop for the Master in Fashion Digital Marketing. It introduced AI not as a production tool, but as a thinking companion — a system for reasoning, structuring, and refining ideas.

• AI as a tool for critical thinking, not just production.
• Collective discussion: what is a digital experience for a fashion brand today.
• Keyword selection and conceptual mapping through ChatGPT / Gemini.
• Visual and conceptual research and analog moodboards.
• Each group formulated a personal project title from the assigned theme.

• Thematic deepening with prompts for definitions, examples, and guiding questions.
• Selection of references from art, fashion, and digital culture.
• Synthesis into insights about today’s digital condition.
• Ideation of a digital experience and selection of three potential brands.
• Refinement and final presentations.