Guest Lecture — Rosie Donoghue (un/produced)

Rosie Donoghue is the founder of un/produced, a production company built on the idea that commercial work can also generate structural support for emerging creatives.

Conceived in 2021 as something bold, different and kinetic, the project produces film and photography campaigns for luxury clients while redirecting part of its profits into annual grants for underrepresented talents.

Inspired by a contemporary Robin Hood logic, un/produced proposes a compelling model where production, purpose and cultural relevance can operate within the same business structure.

• Introduction: trajectory and foundation of un/produced.
• Production as a strategic layer within fashion and luxury.
• From brief to delivery: how a campaign is developed in practice.
• The un/ model: integrating a grant system into a production company.
• Balancing creative vision and commercial constraints.
• Wrap up / Q&A.

The lecture explored content production as both an operational and strategic practice within contemporary fashion systems.

Through the experience of un/produced, it examined how production operates between creative direction and commercial frameworks, shaping not only execution but also the meaning and positioning of a project.

Particular attention was given to the un/ model, highlighting the challenges of integrating purpose-driven initiatives within a scalable structure.

The session offered students a clearer understanding of how production functions in practice, especially in relation to commissioning, decision-making, and the construction of image.