Guest Lecture — Rosa Franjic

Rosa Franjic was born in Germany to a Bosnian-Croatian mother and later grew up in northern Italy, where she completed a degree in Aesthetic Philosophy in Milan.

A figure both intriguing and multifaceted, Rosa has worked as a model for some of the most influential fashion houses — from Chanel to Lemaire — before developing her own path behind the camera.

The combination of philosophical studies, cinema culture and a deep sensitivity to photography informs a practice shaped by attention, atmosphere and the complexity of representation.

• Introduction: personal trajectory from modelling to photography.
• Working on set: dynamics, roles and collaboration.
• From subject to author: shifting perspective in image-making.
• Visual references: women photographers and alternative gazes.
• Fashion image and its social and political dimensions.
• Wrap up / Q&A.

The lecture explored image-making from within the set, through the combined perspective of model and photographer.

Starting from personal experience, it highlighted how images are constructed through the interaction between different roles, where trust, respect and coexistence become essential working conditions.

The session also traced a shift from modelling to photography, moving from being part of the image to actively constructing it.

Through a selection of visual references and examples from Rosa Franjic’s practice, the lecture expanded into a broader reflection on contemporary fashion imagery, including environmental, gender and social perspectives.