Content Strategy
During this course, we will look at both consolidated practices and emerging approaches, treating content not as a secondary asset but as a primary tool to build solid identities and coherent brand meaning.
The course encourages an approach grounded in culture and values, rather than dependent on trends, algorithms, or platforms.
Alongside the work in class with the students, I have curated a series of talks through which students engage with seven professionals working at different levels and in different ways in content strategy, production, and analysis.
Throughout the series and each guest's intervention, we will explore the different stages and aspects of fashion visual assets and storytelling creation.
The goal is to give students the opportunity to understand how this is an ever-evolving and multifaceted area of work that can be seen and told from many different perspectives.
Considering the international background of the class, an exchange with either foreign professionals or Italian professionals working abroad enriches the experience.
Guests and lectures:
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Image creation, art direction and photography for luxury brands with Bosco Tamames
https://boscotamames.com/ -
Cultural brand strategy and partnerships with Moritz Gaudlitz, Culture Shifts
https://cultureshifts.net/ -
Content strategy projects and implementation (in-house, agency, freelance) with Antoniette Ricatti
https://www.linkedin.com/in/antoniette-ricatti-431b8743/ -
The importance of casting in image creation with Simone Riccomi, Morfosi
https://www.morfosimilano.com/ -
Content production and art buying with Tommaso Faidjga, Olympique
https://www.olympique.it/ -
The role of print within contemporary fashion with Francesca Spiller, Reading Room
https://www.readingroom.it/ -
The relationship between data and fashion strategy with Diego Moriondo
https://www.linkedin.com/in/diegomoriondo/