Ideas

About

I work between fashion, visual culture and digital experimentation. Based in Milan.
Background
Portrait of Gilda Manfrin

My work explores the intersection of fashion, visual culture, and digital experimentation — through teaching, independent research tools, and collaborations with brands on strategic narratives.

I studied Communication Sciences at the University of Padua, where my thesis examined collaborations between fashion brands and contemporary art beyond traditional patronage models.

I began my career at the Venice Biennale, managing social media communication across the Art, Architecture, Music, Dance, and Cinema departments.

I later joined Versace, managing their first social media accounts and contributing to the launch of the brand’s e-commerce platform while overseeing the editorial management of content pages, newsletters and special projects.

Research and practice

After completing an MA at the London College of Communication (University of the Arts London) — graduating with Distinction in Sound Art with a focus on gender and feminist theory — I began working as a freelance content strategist, developing content projects that mix creative ideas with editorial planning rooted in cultural research and trend scanning.

I have collaborated with brands such as Valextra, Corneliani, and Trussardi, and with the boutique agency K-448, contributing to projects for Gucci Equilibrium, Moët & Chandon, Bulgari, Aspesi, Elena Mirò, and iBlues.

I currently teach Project Methodology of Visual Communication and Digital Strategy at NABA – Nuova Accademia di Belle Arti, Milan and Content Strategy at IED, Milan.

Alongside teaching, I develop independent tools and frameworks exploring content direction, visual culture, and digital communication strategies, and collaborate with fashion brands through consulting and workshops.

I also compose music through my independent piano composition project, exploring sound as another way to give shape to thoughts, experiences and feelings.

Teaching, methods and reflections on visual and digital culture